Content Creation: Win Minds and Business

When the IT manager finally called, she’d been watching your company for months. She followed you on Facebook and liked your posts on LinkedIn. She scanned the press releases on your site. A few days later, she downloaded two reports and ran them up the chain.

Without that content, your card would still be buried at the bottom of her drawer.

Great content is how prospects get to know you – from the first stop on your home page to your latest email campaign. It makes introductions, starts conversations and builds relationships that lead to sales.

Sophisticated content for tech markets

With backgrounds in high-tech, business, research and journalism, we can craft sophisticated content for every point of contact:

  • Twitter, Facebook and LinkedIn posts
  • Blogging
  • Email campaigns
  • Website copy
  • Landing pages
  • PPC campaigns
  • White papers
  • Case studies
  • Press releases
  • Print ads
  • Industry articles
  • Webinars

Build awareness, credibility and trust, while keeping fence-sitting prospects engaged until they’re ready to buy.

Memorable messaging

Most tech copy is about as interesting as watching corn grow. The same empty phrases litter so much marketing that you could swap the messaging and never notice the difference. We help you craft content that’s authentic and compelling – communicating your unique value with personality, clarity and purpose.

Professional web design

Your website is often your first and only impression. It has to tell your unique story, as well as lead visitors to the right place in just a few clicks. We can help you create clean, uncluttered design that balances strategy, identity and usability.

SEO and SEM

The web is a haystack, and you’re a needle. So we optimize all of your web content to rank higher on Google, Yahoo and Bing. Starting with a complete SEO/SEM audit, we research the keywords your prospects are using and incorporate them into every message we create. We’ll also manage Google AdWords campaigns to drive key conversions on your site.